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In July 2013, additional principles were launched by the DAA to address interest-based data collected from smartphones and tablets. Consumers were offered a choice mechanism for the mobile environment in February 2015, when the DAA officially launched AppChoices, an opt-out app for mobile devices. In September 2013, the Canadian version of the AdChoices program was launched by the Digital Advertising Alliance of Canada (DAAC), composed of a similar set of marketing and communications trade associations compared to the United States associations. The Canadian version addressed the Office of the Privacy Commissioner of Canada (OPC)'s guidelines for online behavioral advertising. The AdChoices program can be implemented in a manner consistent with existing Canadian privacy laws and the OPC's guidelines for online interest-based advertising. Participants The AdChoices self-regulatory programs have over 200 participants. The business participants include AOL, AT&T, Bloomberg, Comcast, Conde Nast, Dow Jones, Facebook, General Motors, Google Inc., Microsoft, Procter & Gamble, Taboola, Yahoo!, and many more. See also ... OLD LINKS Former language used in 2009 Google, as a third party vendor, uses cookies to serve ads on your site. Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.